I’m driven by curiosity and a passion for things well-made and thought-through. I like to tinker around with big questions and find better solutions to existing challenges. In 2018, I graduated at the Design Leadership for Business certificate program at Parsons, The New School.
After kicking off my career at Isobar Communications and venturing out on my own, founding a tiny agency at a time social media was still a novelty, I landed at Dutch mobility company Bugaboo for roles that literally took me all over the world. 5 years in, I switched back to agency-side and after several strategy roles at great agencies, I felt the time had come to build my own house again.
On this site you see how it looks now. I can’t wait to explore more, meeting new people, finding new routes to designing better brands and businesses.
I’m available for agencies and brands, for consultancy and creative strategy, qualitative research, hosting design- and futures thinking sessions, advisory roles, and interim assignments.
2019 — Current
Founder / Strategist
2019 — Current
Advisor Business- and Brand Strategy
2018 — Current
Co-founder / Creative Research and Strategy
2017 — 2019
2016 — 2017
2014 — 2016
Marketing Lead Asia-Pacific
2010 — 2014
Global Digital Marketing Manager
2008 — 2010
Founder / Social Media Consultant
Bibi van der Velden
Signify / Philips Lighting
VPRO — 3voor12
AC Hotels by Marriott
Air France — KLM
Moxy Hotels by Marriott
Powerpeers (part of Vattenfall)