Strategist for creative, brand, and business affairs. Founder of OCM and partner at carefully considered product design firm De Studio.

I’m driven by curiosity and a passion for things well-made and thought-through. I like to tinker around with big questions and find better solutions to existing challenges — In 2018, I graduated at the Design Leadership for Business certificate program at Parsons, The New School.

After kicking off my career at Isobar Communications and venturing out on my own, founding a tiny agency at a time social media was a novelty, I landed at Dutch mobility company Bugaboo for roles that literally took me all over the world. 5 years in, I switched back to agency-side, and after several strategy director roles at some great agencies, I felt the time had come to build new things again.

For the past three years, I’ve been helping brands design their strategies towards strong positioning and future growth.

I’m available for agencies and brands — for consultancy and strategy design, research, hosting design- and futures thinking sessions, advisory roles, or interim assignments.

EXPERIENCE

2019 — Current
OCM
Founder / Strategist

2019 — Current
DE STUDIO
Advisor Business- and Brand Strategy

2017 — 2019
DIM-SUM
Co-founder / Creative Research and Strategy

2017 — Current
…,STAAT
Strategist

2018
CLEVER-FRANKE
UX Strategist

2017
MOBIQUITY INC
Creative Lead

2016 — 2017
LIKEFRIENDS
Strategy Director

2014 — 2016
BUGABOO
Marketing Lead Asia-Pacific

2010 — 2014
BUGABOO
Global Digital Marketing Manager

2008 — 2010
BRANDMERCK
Founder / Social Media Consultant

CONNECT

LinkedIn
Medium
Spotify
Instagram
Twitter

BRANDS

Funda
Ultimate Ears
Gray Label
Bibi van der Velden
Neste
Signify / Philips Lighting
VPRO — 3voor12
Centraal Beheer
ABN Amro
TEDx Amsterdam
AC Hotels by Marriott
Nederlandse Loterij
Air France — KLM
ING
Marriott Hotels
Bugaboo International
Cinéart
Moxy Hotels by Marriott
OK
Mountain Dew
Pepsi
Powerpeers (part of Vattenfall)
Randstad