Strategist for creative, brand, and business affairs. Founder of OCM and partner at carefully considered product design firm De Studio.
I’m driven by curiosity and a passion for things well-made and thought-through. I like to tinker around with big questions and find better solutions to existing challenges — In 2018, I graduated at the Design Leadership for Business certificate program at Parsons, The New School.
After kicking off my career at Isobar Communications and venturing out on my own, founding a tiny agency at a time social media was a novelty, I landed at Dutch mobility company Bugaboo for roles that literally took me all over the world. 5 years in, I switched back to agency-side, and after several strategy director roles at some great agencies, I felt the time had come to build new things again.
For the past three years, I’ve been helping brands design their strategies towards strong positioning and future growth.
I’m available for agencies and brands — for consultancy and strategy design, research, hosting design- and futures thinking sessions, advisory roles, or interim assignments.
2019 — Current
Founder / Strategist
2019 — Current
Advisor Business- and Brand Strategy
2017 — 2019
Co-founder / Creative Research and Strategy
2017 — Current
2016 — 2017
2014 — 2016
Marketing Lead Asia-Pacific
2010 — 2014
Global Digital Marketing Manager
2008 — 2010
Founder / Social Media Consultant
Bibi van der Velden
Signify / Philips Lighting
VPRO — 3voor12
AC Hotels by Marriott
Air France — KLM
Moxy Hotels by Marriott
Powerpeers (part of Vattenfall)