Introducing De Studio — a design studio / OCM partnership, originating in an urge to slow down.

Aiming to do things in a different, better, more refined way, De Studio makes relentlessly honest objects with more attention and consideration for the world around us.

De Studio products have nothing to hide, they’re completely stripped down, relentlessly honest. The company believes that things can be simple, undecorated, raw, have imperfections, show what they’re made of, and be more beautiful because of it.

De Studio uses materials in raw form. Meaning they’re not covered with layers of paint or plastic, which means its products are easier to recycle and repurpose. It also means that they allow them to live and age. De Studio believes this is an essential part of their beauty.

The beauty of honesty

The team takes their time to make sure they’re always heading in a more sustainable direction. They’re not driven by profit but by respect for everything that is. De Studio considers more to end up with less. Less waste and less environmental impact.

Introducing Task Light

De Studio’s designer Tim Hooijmans:

“I believe a design should come from your inner values. This makes it easier to create something more human, something with a positive impact. With a focus on being useful and meaningful, rather than just tasteful or stylish. So to me design is more about ideas and values than styles and colours.

As a designer I am always searching for less. Applying minimalism as a principle, not as a style. This leads to a reductionistic way of designing, where I strip away until I end up with the absolute essence of the idea. I try to create a very logical and calculated design that also speaks to you on an emotional level. Sober in execution but rich in experience.

Why the Task Light

To me, light is such a strong force. It’s comforting, nourishing, it facilitates life and creation. My thought was that if I was adding another object to the world it should be a lamp, something that brings light. From all the different types of lamps that one could design, a desk lamp attracted me the most. Because it’s very much a tool and an interior object at the same time. Something a person could really put to use but also a very intimate, personal object. That just felt right to me.

Material and production

The material you choose to work with very much determines your impact on the world. That’s why I like to work with a circular and sustainable material like aluminium. Working with local machine shops I saw these big, solid aluminium cylinders. It took a lot of energy to create these objects. I think there is already a lot of beauty in that. So I tried to stay as close to the raw material as possible. No coatings, no paint, no decoration, or complex shapes. 

Task Light by De Studio — © Bart Oomes photography

The end result

The result is geometry that speaks for itself. The Task Light has only two parts. A solid aluminium cone that serves as the base of the lamp. With at its top a long, thin, solid aluminium strip that holds the light. Everything is held together by a single screw which is in plain sight, just like the cable. The aluminium is polished by hand to protect its surface. No coatings or paint, nothing to hide.”

De Studio’s story

De Studio is an initiative by Tim Hooijmans, Kay Hooijmans and OCM’s Martijn Ros. We’re exploring a different way of approaching design and industrial production.

It started out with Tim a while ago. He was looking for a more honest way of designing, searching for less in a world that demands more. He figured he wanted to do design truly autonomous. Freed from clients, design fairs, schools and styles. Outside the fastness of mass-consumerism and glamour of design. 

So he started designing all kinds of objects. Producing tiny series together with local machine shops. Forming his values and ideas as he went along. Out of this the Task Light was born, a design that fully embodied the way he wanted to approach design and manufacturing. With no plans to commercialise he gave this lamp to whoever liked it. Solidifying his feelings about this way of creating. 

Creating together since forever, Tim’s twin brother Kay started designing a graphical language embracing the values and ideas of the Task Light. The visual design merged with the objects and this co-creation was given a name, De Studio now had an identity. Our values became visual, this gave us a voice, We started to communicate our ideas more and more. We were looking for a way to share this and build a platform.

At this moment Martijn Ros officially joined De Studio. Although he was of influence since the beginning; he and the twins became friends in the years before, talking about design-culture, values and how to do things differently. When the brothers asked Martijn to be their consultant his response was to not hire a consultant. He instead offered his time and ideas because he identified with the way we wanted to do things. This led to him joining De Studio to give it direction, grow, and share with the world.

Re-stored program

Giving De Studio objects a second, third, fourth life

We believe nothing should be manufactured that can’t be used and loved for many years. So every object we make is made to last at least a couple of human lifetimes.

Whenever you decide to part with your De Studio product, however, we encourage you to submit it to our Re-stored program. When accepted, we clean and refurbish it, replace any parts that might be worn, and mark the restored vintage object with the date and your initials. After this, it will be available for purchase again. Once sold, 70% of proceeds will be transferred to you.

Traceability and provenance

To us, the provenance-story of an object is essential and ads to its value. That’s why each Re-stored product will have its life cycle(s) documented in De Studio’s archives, for full traceability and transparency.

For more or to pre-order, visit de-studio.co